I believe awareness is the successful result of communication. To be able to communicate your thoughts and ideas to others in a clear and effective manner, can create awareness about an idea. However, if this method and process of communication can connect with your audience on a deeper level, and still remain visually appealing or striking; then I think that this process can successfully promote the kind of awareness in the public, and in turn can give cause to positive combative action.
In order to first solve problems, in my opinion, awareness must first be created about the problem. Today there is an untold amount of suffering, corruption, and deterioration in this world, and until the public is made aware of, and educated about such problems, solutions cannot be created to solve them. Therefore, Graphic Design can provide a vehicle to aid solving communication problems. I want to be able to artfully engage the public and perhaps enable the creation of answers to pending local, national, and global problems by spreading awareness.
However, on more pragmatic note, Graphic Design enables consumers to more readily connect to their products, in the hopes that a more artistically appealing product will enable it to sell. Similarly, Graphic Design gives a visual voice to concepts envisioned by people who need another mode of communication to reveal their ideas to the larger population. In this way the functional aspect of Graphic Design serves a direct purpose in the economy—to increase consumerism.
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